In sales, you almost never get a time-off. You are always selling: selling to new and existing clients, finding new leads, managing accounts, and so on. This is why mobility is so critical in the field: you have to be able to sell whenever, wherever.
Technology has kept up with this demand. All sales representatives are equipped with devices that allow them to stay agile: smartphones for real-time messaging and email checking and tablets and/or laptops for presentations scheduled anytime, anywhere.
But it’s not enough that you have these mobile devices, you should also be equipped with other tools (read: apps, software, and platforms) that allow you to do everything you need to do quickly and efficiently. Here are the ways you can use different kinds of smart software to truly make a difference in your sales strategies:
Have a mobile CRM
What’s the point of having a CRM platform if you can’t take it with you? If it can’t keep up with you? Choose a CRM with an integrated mobile app so you can access and monitor data whenever you want, wherever you are. With a mobile CRM, you can have real-time access to leads and keep track of them. You can make calls, send and receive messages via the app, and receive notifications if there are new leads, missed calls, or messages—and you can respond to all these accordingly.
Have content that can be readily accessed anytime, anywhere
A really agile CRM provides you with a platform where important content (reports, data, etc.) can be easily and readily accessed. No need to go through scores of folders and files in the office.
Have processes automated
Being mobile doesn’t mean you can still do everything. Automation is still necessary for utmost productivity. Automate your daily tasks, streamline any and all complex processes, and improve your efficiency by miles.
Use the power of machine learning and AI
We’ve discussed how AI and machine learning can help boost your sales. Simply put, AI is empowering sales representatives by providing them with their very own “personal assistant”—one that can be as mobile as they are.
Create dynamic presentations with interactivity
Everyone by now is used to everything moving at a fast pace—energy is almost always expected in everything. Why come to a client with a static presentation when you can be more dynamic with movements, gifs, and animation? Message substance is still most important, but bold, active visuals will still make an impact to a customer.
Now, what do these do to your overall sales strategy? Aside from operating in real time, here are the other advantages of sales mobility:
- You save costs and time. Everything is within reach, and so you cut costs on logistics, delivery, transportation, etc. You also save on your most valuable asset: your time.
- You increase your number of sales calls. You’re not bogged down by visits to the office to get what you need because everything is accessible. And because you have more time in your hands, you have more opportunities to make calls or schedule meetings.
- You can manage clients better. Client has an urgent issue? You can address so wherever you are. There’s nothing clients want more than immediate, gainful feedback to their concerns.
- You can upsell, cross-sell, and more. Because everything you need is right at your fingertips, you can make use of all known sales techniques easily.
- You can make decisions—and close deals—quickly. Need to consult with a superior? Do so whenever you need to. You can even do a quick video conference with you, your client, and your superior. Decision-making doesn’t have to wait until you get back to the office.
- You can do social selling. Social media plays a big factor in almost anything these days. You can take full advantage of this by staying mobile.
- You can respond to revisions in real time. Imagine nearing closing a deal but client wants a quick revision in the proposal. Why wait for next day when you can make the revision in a few minutes, and right in front of the client?
- You—and your company—will look good to a client. Clients like innovation. And if they see that you and your company have taken steps to innovate and stay updated in the latest trends and technology, you’ll score more points with them. Ultimately, the decision to be mobile and tech-competent will reflect very positively on you and the product/service you are selling.
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